EZ Link Prepaid Branding

EZ Link proposed for a new identity for its EZ Link Prepaid cards and platform for a collaboration between LASALLE Design Communication and EZ Link. As a group, we wanted to design an identity conveys trustworthiness, professionalism, and reliability, yet showing energy and dynamism. The concept of the new identity being 'on-the-go' was incorporated through the movement linkages seen in the logotype. Designed by Kiat Tan WJ, Eugenia Hoy and Alina Toh, Illustrations by Eugenia Hoy.


  • 2020

  • EZ Link

  • Branding & Identity