The Film Initiative is a collective and a group/club for photographers, in Singapore and beyond, who use film as a medium. The intention for TFI's vision and identity was a modern community/brand that practices film (a 'traditional' medium). The logo conveys "TFI" using blocky typographic lines while incorporating photographic film elements such as a film bar code. Only black and white was used in creating their logo, logotype and namecards.